Currently, there is no complex and integrated application or platform on the Kazakhstani tourism market that could fully provide the country's visitors (foreign tourists), as well as domestic tourists, with all the necessary information and content. Basically, tour operators in Kazakhstan offer almost the same tour packages (visits to the most famous tourist sites).
At the same time, there is a growing need to expand the range of offers and increase information accessibility through more innovative and creative solutions, which makes it possible to increase the number of repeated trips and visits.
Therefore, in order to provide visitors to the region with all the necessary information, including the location of tourist facilities, a description of activities and a list of services provided locally, we create an information infrastructure in the form of digital platforms:
Interactive travel portal
Mobile application “TOURISMKAZ” (developed for both tourism service providers and consumers (tourists))
QR codes of tourist sites
3D panoramic tours
Interactive maps, etc.
For this, objects and subjects of tourist interest (hotels, museums, SNNPs, guides, etc.) will be involved in the Internet environment, which will ensure the availability of these objects.
These digital platforms will become a unified system of mobile applications and a web portal aimed at increasing awareness and loyalty to the Kazakhstani tourism product among foreign and domestic tourists. The system will also be designed to optimize and automate individual business processes, increase profits for tourism business owners, and monitor the market through a system of ratings. At the same time, the system will contribute to the development and expansion of tourism services, which will unite domestic tourism subagents, including some peasant farms that provide tourism services.
Moreover, the project is aimed at popularizing Kazakhstani tourism through the use of SMM promotion tools, as well as the aforementioned digital platforms developed within the project.
Thus, this project is aimed at creating an integrated digital system in the form of a unified portal for registration and implementation of tourist services, functioning through the official website, mobile applications and other information resources.
This project is being implemented with the financial support of the “Science Fund” JSC as part of a grant for the commercialization of results of scientific and (or) scientific and technical activities.
